Technology Puts Consumers in the Driver’s Seat

By Shushanik Papanyan

Digital technology will continue to empower consumers, granting them deeper product and pricing transparency, control over different layers of the value chain, and refinement of experiences.

Survivalist mode will compel consumers to search for new ways to be frugal, facilitating the next-generation of the sharing economy. This technology will also continue to disrupt industries, challenging them to be agile - so that they can increase the value added for the consumer - and to deliver original experiences.