Creating opportunities in our communities
Corporate Responsibility and Reputation leads BBVA’s strategy and delivery system for the CRA program. Because it is housed in the Office of the CEO, CRR’s oversight of the CRA program elevates it to the highest level in the institution. BBVA engages all levels of bank leadership, in its CRA strategy creating a culture of ownership of CRA performance through highly informed and engaged employees.
In 2014 BBVA launched a new strategy to ensure it meets the needs of low-to-moderate income (LMI) communities across our market. That strategy includes:
The Bank’s team of eleven Community Relations Executives and Officers are responsible for CRA within the regions they are assigned. Their responsibilities include deepening of existing relationships and the development of new relationships with nonprofit organizations, community-development financial institutions, and community groups that have insight into the needs of LMI individuals and neighborhoods. Being responsive to communities’ and markets’ needs is of high importance.
BBVA’s nine member CRA team administers the Bank’s CRA program. These professionals are in place to provide guidance and reporting to bank management and lines of business to ensure that the bank’s CRA strategy is executed with activities and performance that is CRA-progress focused.