Presentation tips for entrepreneurs
Tuesday, 9 July 2019
As someone in business for yourself, you've signed up for a lifetime of public speaking —both formal and informal.
These formal opportunities can be investor meetings, client dinners, and community gatherings. Informal speaking engagements can happen any day you're working, while talking to customers, explaining your products to vendors, and ironing out logistics with your team.
Delivering a concise, articulate, and consistent message is important to the success of your business. Here are a few ways that can help make your presentations even better.
You know exactly what you're going to say and, heck, you've probably said the same thing hundreds of times already. This familiarity can cause you to speak quite quickly, making comprehension challenging for your listener. Slow down your speech. A good tip is to pretend you're reading a book to a child and enunciate every syllable. Accentuate the important parts of what you want to say, and make sure to pause between sentences. Speak slower than you think you should.
Formal gatherings that require you to stand in front of a group may inspire what is called info dumping, which is saying too much and not sticking to your core message. Steer away from this type of speech and instead focus on the two or three main points you want to get across. Be brief and clear with your information.
Preparation is key, especially if you're walking into a conference room to pitch to investors. Recruit friends to listen to your presentation and ask for honest feedback. You can also practice in front of a mirror. Do this weeks in advance and don't cram the night before—it will show in the meeting. Try to practice your entire presentation at least ten times before your big day, and make it perfect.
Tell a story
It helps to have a compelling story while you're in a pitch meeting, especially if it has to do with your pitch. Explain the problem your company is looking to solve and how you'll solve it—but find a way to be humorous, relatable, and personable, all while letting your personality shine. Remember that investors are investing just as much in you as a person as they are investing in your idea.
Turn it into a conversation
The best pitch meetings resemble active conversations, not a long monologue. Your investors will likely have plenty of questions during your presentation. Let them ask, be a good listener, and be prepared with strong answers. All of the constant questioning may fluster you and throw you off course, but this is where the hours you spent preparing should come in handy.
Read advice from the experts
Want even more tips on how to make your presentation shine? There are a variety of books written to help entrepreneurs just like you. Here are a few of the best:
"Speak from the Heart: How to Master the Art of Public Speaking in 7 Easy Lessons," by Bobby Livingston
"Presentation Zen: Simple Ideas on Presentation Design and Delivery," by Garr Reynolds
The content provided is for informational purposes only. Neither BBVA USA, nor any of its affiliates, is providing legal, tax, or investment advice. You should consult your legal, tax, or financial advisor about your personal situation. Opinions expressed are those of the author(s) and do not necessarily represent the opinions of BBVA USA or any of its affiliates.
Links to third party sites are provided for your convenience and do not constitute an endorsement. BBVA USA does not provide, is not responsible for, and does not guarantee the products, services or overall content available at third party sites. These sites may not have the same privacy, security or accessibility standards. Consult your legal counsel for advice concerning your specific business activities.
You may also be interested in:
What do your customers want from your website?
To set your small business website apart from your competitors' sites, you need the basics coupled with excellent content. Get tips for your website here!
Keys to local advertising in your community
Ready to advertise for your small business? Considering TV, billboards, social media, paid search? Here's what you need to do first.